It's important to create a compelling advertisement for Facebook when branding your business online. You're most likely on this popular social network in order to drive sales and traffic to your online presence. You want to create buzz for your products or services and using Facebook ads can really help speed this process along. Before you create your ad, consider these tips before you spend gobs of money.
Know Where to Direct Your Customers
If you want to sell something outright to your audience, there's no point in directing someone to your Facebook page that doesn't have an extension to your online store or website. There's really no reason to make this process any more difficult. If your advertisement presents a special discount on purses, give them a link that leads them directly to your web page where they can buy the purses at discount. You only have a few seconds to convince them to buy so take full advantage of those seconds to maximize your return on investment from the money you're spending on the ads.
Target Your Physical Market
If you're selling products to just one state or city, limit the presentation of your ads to a specific state or city. There's no point in showing your ads to Facebook users in Dubai if your actual market is in Dallas. Every ad impression should bring you closer to a sale, so by limiting your viewership geographically, you are zeroing in on real potential customers.
Your Market's Interests
If you want to draw people in based on what they like, you'll want to focus on genuine human interests instead of lone keywords. An individual interested in vegetarian and health foods might also be interested in environmental issues or products since so many of these individuals like to purchase organic products that are also good for the environment. You definitely want to broaden your scope when creating content if your audience is geographically based.
Utilize Existing Customer Data
Do you already know where your ideal target audiences are on Facebook? Use the knowledge you already know from previous business data to determine where they are. When you are buying ads, it's better to know where they live, what interests them, and how you can find them online.
Create Custom Ads
Another method is to create custom advertising campaigns for specific population segments and specific interests of people who you believe will respond to your ads. Just because you have 1 product doesn't mean you have to create one specific ad. Create several ads for different demographics or related interests and see which ads do best. If you owned a pet store, you probably wouldn't advertise the same way for singles living in the city with pets compared to a family of 4 living in the suburbs. Although both are customers and pet owners, they may react differently based on lifestyle preferences.
It's beneficial to really know your market when creating advertisements for Facebook. Creating an ad doesn't have to be a difficult process, but it does take the knowledge of what your customers are looking for in order to get them involved with your Facebook page and your website. Users don't log-in to Facebook every day to shop, but we are a buying culture. If we see something that interests us, whether it be a discount or for a personal hobby, we'll click an ad link to learn more. Use this information to create greater traffic and future sales for your growing business.
