Stickers are a great way to promote just about any business, cause or event. They provide a quick and efficient way to get eyeballs to a business and also allow the prospect the opportunity to get more information. Viewed as a way to get your own free advertising, stickers allow you all of the opportunity to get big budget results on small budget ads. Below are the top four ways to ensure that stickers are a part of your marketing plan.
Location - Make sure that the placement of the sticker is something that is in line with your brand as well. Having a well placed sticker on will brand just about anything. So think of where your prospect goes and try to advertise there. Do they frequent a certain club? Are they frequently driving past a certain area? If so, try to think of landmarks that stick out, and place your stickers on them.
Design Scheme - Make sure that the design of your stickers is something that falls in line with the rest of your marketing initiatives. The design should compliment your other collateral such as your brochures, flyers, etc. As a result, try to use the same colors, fonts and images to create a cohesive brand.
Written Copy - Make sure that you have little to no copy. Remember, stickers should be fun and full of images. The images you include should all be properly branded as well as in line with all of your current imagery. So before you try to see what you should write, as yourself if you have enough room to allow for words. If not, go for strict pictures that will clearly identify your brand.
Unique Shape - Make sure that the shape of your sticker is something that stands out. The shape should be something that is cut around the design. Try to stay away from the standard square or circle. These can easily get lost in the crowd.
When you are done, sticker everything! Place your new-found marketing pieces on just about everything, and everyone you know. The more placements the better, so just be sure to go wild and place the on anything you come across. This is perhaps the best way to make sure that your pieces are in front of new prospects, and current customers alike. So be sure that you are doing all you can in getting the most eyeballs to your brand with the use of stickers.
Melanie Turner is a Business student at Columbia University and employee at 1800 Postcards. She has also been a Researcher at Deloitte Consulting where she worked with expert marketing teams on Fortune 500 clients. As a growing expert in the field of marketing, Melanie aims to provide insights and resources to Small Businesses.
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