The website is a visual medium that represents your business in global market. For a website to work effectively and successfully, first and foremost, it must be well designed. Web design must have sensation, uniqueness, and power to compel your target audience to step in and explore what you are offering to them. Your business web design must activate the interest of your visitors and encourage them want for more. While browsing your website, visitors must be entertained, properly informed, and convinced about your products or services. Present a design that allows the viewers to move from page to page with the maximum of ease and simplicity. For a successful website, first you must be aware of the fundamental rules governing web design.
Easy to Read: The most important rule in web design is that it should be easy to read. Choose the text and background colors very carefully, so that the background will not make obscure or hard to read your text. Better to choose dark-colored text on a light-colored background as it is easier to read than light-colored text on a dark-colored background. Do not choose the text size too small or too large. Do not write all content in capital letters as they give the appearance of shouting at the readers. Keep headlines to center-aligned and main text to the left. It will provide more comfort to the visitors when they read the text.
Easy to Navigate: Ask your web design company to create a website that is easy to navigate and all the hyperlinks should be very clear to the visitors. All the buttons or tabs should be easy to read and clearly labeled. Make sure that your custom web development company is very alert to choose the colors, textures, backgrounds and special effects on your web graphics. Ensure that all the navigation tabs and buttons are easy to read and understandable. Ensure that your visitors will be able to find what they are looking for, while clicking a link. If they do not find the required content, they will get frustrated and will not come back. All the pages should be well-organized with a top-down design so that visitors can easily go where they want to visit on your site.
Easy to Find: Promote your website online via search engines, award sites, directories, banner advertising, electronic magazines and links from other websites. If you are not aware of these marketing techniques, then hire an online marketing professional to promote your website. He will make it easier for your visitors to find you online. You can also promote your website offline via radio, television, print ads, brochures, word-of-mouth, etc. Apart from your website, your relevant contact information like physical address, telephone numbers, fax numbers, and email address should be easy to find as well. It will create a sense of security for the end users.
Quick to Download: Visitors do not take interest in the websites which take lots of time to download. In custom website development, it is essential that each page do not take more than 15 seconds to download. For a small business that does not have good brand name and gratitude, it is best to keep the download time as short as possible. If you want to add some animations to your site, first test the download time of your pages. If it is relatively short and by adding animation download time of your page does not unreasonably increase, then and only then you can consider the animations.
