Getting the Hook on Link Building

A well implemented link building strategy can get a website high ranking on search engines. Read on to know what would be the right strategy for a link building campaign. Find out how has the link building changed in recent years.

Link building is a major part of Search Engine Optimisation (SEO). When you are done with the onsite optimisation with all titles, description and navigation in place, and a keyword rich content as well that is indexed by the search engines, the next step is launching a link building campaign.

The campaign is all about getting good links back to your site. Search engines regard the links as votes for your site. It is an important parameter that helps in increasing the rankings and delivering traffic. The more incoming good links you have, the more chances your site has of making it to the top search rankings.

Link Building has been an important aspect of search engines' ranking algorithm for a long time. However, what has changed is the way people used to get links. A while ago, search engines valued link exchanges (when two sites decide to exchange links). Now, they do not. Similarly, forums have declined as a substantial source of link building and web marketing, getting replaced by social media.

The basics of link building have remained the same – you have to get good incoming links for your site. However, what has changed is the way you get links.

Releasing articles to some popular article directories is an effective way of getting links back to your site. Not only do you get link back from the directory but you also benefit when any publisher uses your article on their website. By releasing some informative articles on such directories, you can get them re-published getting not just more and more links pointing to your website but getting some direct traffic as well.

Press Releases are the other effective way of getting back links. You post a press release about your product or service which not only provides you a link back but also directly advertises you. It increases the chances of a news publisher picking up your story and featuring it on their own site.

Emergence of blogging in the recent years has seen thousands of related blogs appear on the Internet. You can pick up such blogs to post some decent links by commenting on these. However, to avoid your comment getting removed by the blogger, you need to actually leave a good comment, which contributes to the discussion.

Directory submission is another way of getting some solid backlinks. Although the search engines do not give as much importance to the directories as it gave a few years back, backlinks from popular directories do count. There are some paid directories as well, that charge a fee to review your website. Submitting your website for a link won't harm, so you can try that as well.

Sites with good page ranks are as good as always to get a link from, especially if they are from your own niche. When you find such sites, you can request them to give a link to your site, mentioning that it will help their users.

The anchor text of the link is important as well. For instance, if your keyword is 'link building Wales' you can use the keyword for getting links in all your articles and press releases. It will definitely help in optimising your site for the particular keyword.