How to decide on a dress code for your business

Employee dress code can be very important when formulating your business because it reinforces the ethos of your company. Suits, shirts, ties and other smart attire is all very well and good in a lot of jobs, but it's not going to be what you want your employees wearing if your business is selling milkshakes. On the other hand, if you're trying to sell real estate or financial services, people aren't going to take your business seriously if you turn up in jeans and a t-shirt. Think and think again about what your business is going to do and how you want to present it.

If we take the milkshake business as an example, you'll want your employees to give off the approach that they're friendly and approachable as they'll be interacting with customers on a face-to-face basis daily - why not consider logo clothing in that case?

It's also worth considering the type of environment they will be working in. You might consider aprons as part of the dress code as the process of making milkshakes can be quite messy.

As making milkshakes is active, hands on job, your employees they should also be wearing something quite comfortable. For example, personalised embroidered polo shirts would be an excellent as they're comfy, great for an active job and logo clothing will demonstrate to your customers that they are employees of your business.

A good dress code should show some level of flexibility as well – personalised embroidered polo shirts might be great in the middle of summer, but when things get colder it might be worth considering allowing your employees to wear a jacket with your logo emblazoned on it.

As already emphasised, it's vitally important to consider how you want to present your company with your employee uniform. Although it's not always suitable for employees to be wearing smart clothes, it's important for them to at least be looking smart so that they present your business well and the best way to accomplish this is with logo clothing. If your employees are looking like they only just pulled themselves out of bed then that's likely to reflect badly on your business as well and lower its credibility - logo clothing can help with this problem.

Hopefully this guide has helped you as an employer to understand what you should be considering when implementing a dress code for your business, such as logo clothing.